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Jamal Abdulrahim Naser
Jamal Abdulrahim Naser is a showjumping rider from Saudi Arabia
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FIGURE OUT YOUR MARKETING BUDGET FOR THE YEAR.
You can only plan your marketing, and make the most of your marketing dollars if you know in advance how much you can invest. When you do, you can allocate your funds by analyzing different options and estimating the return on your investment for each one of them - before you actually spend any money!
To determine a feasible figure for your marketing budget, you can look at your available funds, last year`s figures and data from your industry (look in trade publications and research from trade organizations). In general, a marketing budget can range from 1% of net sales for highly industrial business-to-business operations to more than 10% for very competitive consumer goods. Extreme situations may require extreme measures, and a new product or new business launch may require a larger budget. Do you know what other companies of your size, in your sector, are currently spending? As a rule of thumb, you should try to match your competitors` spending. Sometimes, that is not possible. In that case, you should focus on creative solutions that can build your brand name despite of a tight budget. In any case, set a minimum that is comfortable for you, so, you don`t have to cut your budget along the way.
Having a budget will help you save time and money when negotiating with your creative, advertising and marketing partners. Don`t be shy to let them know what you can spend - knowing what the budget for each project is will help them come up with better recommendations. 
StableexpressJamal Abdulrahim Naser
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Jamal Mohammad Abu Rawwa
Jamal Mohammad Abu Rawwa - JordanHorse Videos
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Jamal Abdulla Rashed Al Lootah
Jamal Abdulla Rashed Al Lootah - UAEHorse Videos
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StableexpressJamal Abdulla Rashed Al Lootah
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Jamal Jadidi
Jamal Jadidi - MoroccoHorse Videos
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Jamal Mohammad Awa`D Abu Atherah
Jamal Mohammad Awa`D Abu Atherah - JordanHorse Videos
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StableexpressJamal Mohammad Awa`D Abu Atherah
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Jamal Mohammed Abdullah Al Balushi
Jamal Mohammed Abdullah Al Balushi - OmanHorse Videos
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Jamal Rahimov
Jamal Rahimov - AzerbaijanHorse Videos
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Ali Jamal Mohammed Al Tamimi
Ali Jamal Mohammed Al Tamimi - Bahrain
FIGURE OUT YOUR MARKETING BUDGET FOR THE YEAR.
You can only plan your marketing, and make the most of your marketing dollars if you know in advance how much you can invest. When you do, you can allocate your funds by analyzing different options and estimating the return on your investment for each one of them - before you actually spend any money!
To determine a feasible figure for your marketing budget, you can look at your available funds, last year`s figures and data from your industry (look in trade publications and research from trade organizations). In general, a marketing budget can range from 1% of net sales for highly industrial business-to-business operations to more than 10% for very competitive consumer goods. Extreme situations may require extreme measures, and a new product or new business launch may require a larger budget. Do you know what other companies of your size, in your sector, are currently spending? As a rule of thumb, you should try to match your competitors` spending. Sometimes, that is not possible. In that case, you should focus on creative solutions that can build your brand name despite of a tight budget. In any case, set a minimum that is comfortable for you, so, you don`t have to cut your budget along the way.
Having a budget will help you save time and money when negotiating with your creative, advertising and marketing partners. Don`t be shy to let them know what you can spend - knowing what the budget for each project is will help them come up with better recommendations.
Mustafa Jamal Mustafa Shafaamri
Mustafa Jamal Mustafa Shafaamri - Qatar
